Hey Blogger! Let’s Build a Connection (Not Just a List)
You’ve sent your welcome email — yay! Now what?
Instead of going quiet and letting your new subscriber forget why they signed up… It’s time to send a short email sequence that builds a real relationship and trust and gently leads them to your best content (and offers, later on 😉).
This guide will help you craft a simple 3-part email sequence that you can automate once and let continue working for you in the background.
What Is an Email Sequence?
An email sequence is a series of pre-written emails that are automatically sent out on a schedule after someone joins your list.
Think of it like a mini-tour of your blog:
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Who you are
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How you can help
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What they should check out next
It builds trust, familiarity, and curiosity — all key ingredients to a strong email list!
Tools to Set Up Your Sequence
You can set this up using:
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MailPoet (your current WordPress plugin)
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Or platforms like MailerLite / ConvertKit / Brevo (if you switch later)
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This guide assumes you’re using MailPoet — I’ll show exactly how to do it at the end!
Your 3-Part Nurture Sequence Framework
Let’s break it down step-by-step:
Email #1: Share Your Story + Vision
Send: 1 day after welcome email
Goal: Humanize your brand + explain why you care
Template:
Subject: Why I Started [Your Blog Name] 💡
Hey [Name],
Yesterday you grabbed my free [Checklist/Guide], and I’m so happy you’re here.
Today, I wanted to share why I started this blog…
[Insert your backstory — short and real. Include a challenge you faced and why it pushed you to start your blog.]
Now I help people like you [achieve X without Y].
👉 If you’re curious, here are a couple blog posts that show what this is all about:
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[Link #1]
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[Link #2]
I’m so glad we’ve connected 💛
Talk soon,
[Your Name]
Email #2: Quick Win or Tip
Send: 2–3 days after Email #1
Goal: Prove you’re valuable. Build trust. Help them succeed.
Template:
Subject: A Quick Tip You Can Use Today
Hey [Name],
Just popping in with a little tip that could make a big difference in your [blogging/content/writing/etc.].
Here it is 👇
[Insert 1 powerful tip from your blog or personal experience]
Want more help with this? Check out this post I wrote:
👉 [Link to relevant blog post]
Hope it helps! And if you try it, hit reply — I’d love to hear how it goes.
Keep growing,
[Your Name]
Email #3: Invite Engagement + What’s Next
Send: 2–3 days after Email #2
Goal: Start the conversation + set expectation for future emails
Template:
Subject: What Do You Want to Learn Next?
Hey [Name],
It’s been a few days since you joined — and I’d love to know:
👉 What’s your biggest question about [your niche/topic]?
Just reply and let me know. I read every message 😊
I’ve got more free content coming your way — including tips on [what you’re planning to send next, like “blog SEO” or “growing your email list”].
Until then, you can browse my latest blog posts here:
🔗 [Blog Link]
Thanks for being part of this journey 💛
[Your Name]
How to Automate This in MailPoet
Here’s how you set this up inside your WordPress dashboard:
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Go to MailPoet > Emails > Add New
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Choose “Welcome Email”
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Set the trigger: “When someone subscribes to [Your List]”
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Create Email #1, schedule it for “1 day after sign-up”
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After saving, click “Add Another Email” in the sequence
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Repeat for Email #2 and Email #3
Don’t forget to test it by subscribing with your own email!
Recap: Your 3-Part Nurture Sequence
| Purpose | When to Send | |
|---|---|---|
| #1 | Share your story + link to blog | 1 day after welcome email |
| #2 | Deliver a valuable tip | 2–3 days later |
| #3 | Ask a question + link to blog | 2–3 days later |
This sequence keeps your blog top-of-mind and positions you as someone worth listening to.
My Real Example (From Join AI Blogging)
Email #1 Subject: Why I Left My 9-5 to Help You Start a Blog
I shared a personal story about investing RM40,000 in a failed course, what I learned, and why I’m now building a blogging journey that actually works (step-by-step!)
Email #2 Subject: My #1 Tip for Finishing Your First Blog Post
I shared how I use ChatGPT with my 10,000-word blog post planner
Email #3 Subject: What’s Your #1 Struggle Right Now?
I invited replies and shared what’s coming next — a blog SEO starter guide!
Next Up: How to Add Your Lead Magnet to Older Blog Posts (2025 Guide)
You’ve built your list, created a sequence, and now it’s time to supercharge your blog traffic by embedding your lead magnet into your existing posts.
